Our Brands

FFWD Wheels

Fast Forward® Wheels (FFWD) is a high-end brand specializing in high speed wheels.  Carbon only, period.  FFWD’s goal is to deliver lightweight and durable wheels to the Road, Triathlon, Track & Cyclocross markets.

Fast Forward Wheels primary focus is on outstanding design, quality and craftsmanship. All spoked wheels are laced and hand built at our production facilities in the Netherlands.  Each wheel is meticulously assembled by master wheel builders, trued to the ‘Mµ’ and released into the world of speed with a unique serial number.

Their current range of products consist of high performance Road, Triathlon, Track and Cyclocross wheels available in full carbon clincher, alloy clincher, tubular and disc brake options.

FFWD is proud to sponsor over 40 top-level teams including UCI WorldTour, Pro and Continental along with 650+ athletes worldwide. We work closely with our teams and riders to further push the technology envelope.

Fast Forward Wheels are distributed exclusively in the USA by Radial Sports, LLC.

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North American website: ffwdusa.com
European website: ffwdwheels.com


CeramicSpeed is one of the world’s leading manufacturers of ceramic bearings and the first company to introduce ceramic bearings to the cycling industry.

CeramicSpeed bearings are based directly on the technology developed as part of NASA’s space program in the 1990s. Today, CeramicSpeed produces hybrid bearings, using top grade Silicon Nitride ceramic balls, which surpass traditional steel bearings in every possible way. With continuous product development, ceramic ball technology has now entered everyday usage, both within industrial applications and cycling. The results of the brand’s efforts are easily seen in the high quality products they develop, documented performance, and place CeramicSpeed at the forefront of the business.

In 2015, CeramicSpeed acquired UltraFast Optimization Chains, a subsidiary of the independent lab Friction Facts.

All CeramicSpeed bearings are handmade and the chains optimized by hand in Denmark.

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European website: ceramicspeed.com