Our Brands

FFWD Wheels

Fast Forward® (FFWD) Wheels is a Dutch manufacturer specializing in high performance carbon wheels.

The brand, employees, and production facilities are located in the heart of Europe’s cycling culture, The Netherlands.  Rain, wind, mud and cobbles are all part of daily life and provide the world’s most rigorous testing grounds for carbon wheels.

The brand’s primary focus is on outstanding design, quality and craftsmanship.

Fast Forward’s rim technologies and unique artisan wheel building techniques are market-leading and our wheels are WorldTour tested and have been ridden to victories in the Spring Classics, each Grand Tour and numerous World Championships in every discipline.

The current range of products consist of high performance Road, Mountain, Triathlon, Track and Cyclocross wheels available in a variety of options.

Fast Forward is proud to sponsor over 40 top-level teams including UCI WorldTour, Pro and Continental along with 650+ athletes worldwide.

Fast Forward Wheels are distributed exclusively in the USA by Radial Sports, LLC.

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North American website: ffwdusa.com
European website: ffwdwheels.com


CeramicSpeed is one of the world’s leading manufacturers of ceramic bearings and the first company to introduce ceramic bearings to the cycling industry.

CeramicSpeed bearings are based directly on the technology developed as part of NASA’s space program in the 1990s. Today, CeramicSpeed produces hybrid bearings, using top grade Silicon Nitride ceramic balls, which surpass traditional steel bearings in every possible way. With continuous product development, ceramic ball technology has now entered everyday usage, both within industrial applications and cycling. The results of the brand’s efforts are easily seen in the high quality products they develop, documented performance, and place CeramicSpeed at the forefront of the business.

In 2015, CeramicSpeed acquired UltraFast Optimization Chains, a subsidiary of the independent lab Friction Facts.

All CeramicSpeed bearings are handmade and the chains optimized by hand in Denmark.

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European website: ceramicspeed.com


TUFO was founded in 1991 and holds more than 25 years of experience in the rubber tire industry.

The company’s main philosophy is specialization in development and production of tubular and clincher tires. From the begining TUFO has worked hand in hand with many world champions and elite racers from all cycling disciplines. This cooperation and feedback offers a fast transition of theoretical knowledge from development and research into new products.

Today TUFO products are manufactured to the highest standards conforming to the strictest criteria in the races for podium finish.

All products are handmade in TUFO’s wholly-owned production facility in the Czech Republic.

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European website: tufo.com


Supacaz was founded in 2010 with the belief that cycling products shouldn’t just be black and white and that the cycling community as a whole should be more laid back.  For Supacaz, it didn’t matter if you were a beginner or expert, road biker or mountain biker.  Cycling is all about enjoying the ride and cyclists should be “Super Casual”.  The company offers a wide variety of bar tapes, handlebar grips and other accessories to customize your bike.

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Supacaz website: supacaz.com